Schalast | Competition & Advertising

Advertising in regulated industries demands particularly meticulous scrutiny. Companies must meet specific positive obligations in their advertising, such as labelling requirements for pharmaceuticals, medical products, food and cosmetics.  

Additionally, there are numerous statutory advertising restrictions, including those outlined in the Act on Advertising in the Field of Health for medicinal products and medical devices or the Health Claims Regulation for nutritional and health claims related to food and dietary supplements. Generally, case law imposes especially stringent requirements on the accuracy, unambiguity, and clarity of advertising measures within the context of health-related advertising. 

We possess in-depth knowledge of the relevant regulations and specialised auditing standards in these strictly regulated areas. Our services include advising clients on product and packaging designs as well as advertising campaigns. In the event of disputes, we advocate on behalf of our clients against unfairly advertising competitors or defend our clients against accusations of unfair practices.